Here's a direct mail package focused on highlighting PNB's upcoming digital season. A letter delivers a personal story and important info, two recipe cards deliver tasty drink instructions, and a sticker…well, for fun! This project was a great chance to go a little retro and to sharpen my illustration chops. Matching styles between illustrations was a good challenge. A third recipe card is in the works—the front is shown below (Classic Manhattan), which includes a third drink illustration. Some fun was had!
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